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Advanced Strategies for Supply Market Analysis

Advanced Strategies for Supply Market Analysis

Supply market analysis is one of the first tasks for establishing effective category management. The tools in this course — including STEEP (social, technological, economic, environmental and political) and Porter’s Five Forces — are the basis for conducting market analysis and communicating it to key stakeholders. Insight on the bigger picture will allow better decisions and aide the alignment to organizational strategies.

1 CEH- 60 Day Course Access

  • List Price: $199.00 USD
  • Member Price: $135.00 USD
 
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1. “Understand a STEEP Analysis” You will learn to look at markets in terms of the interrelationship between the social, technological, economic, environmental and political factors that drive market behavior. 

2. “Understand the concept of Porter's Five Forces” You...

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Contact Us

309 W. Elliot Road, Ste. 113, Tempe, AZ 85284
Phone: 480.752.6276 | Fax: 480.752.7890
E-mail: membersvcs@instituteforsupplymanagement.org

Contact Us

309 W. Elliot Road, Ste. 113,
Tempe, AZ 85284
Phone: 480.752.6276
Fax: 480.752.7890
E-mail: membersvcs@instituteforsupplymanagement.org